One of the keys to a successful social media campaign is consistency. However, like a lot of other business development actions, blogging and social network updates are often pushed to the bottom of the to-do list to make time for more urgent matters. Even worse, they are often avoided altogether out of fear they will become overwhelming. Social media is always on, but you don’t have to be. In this session, attendees decide what social media can and cannot do for their particular business or project. They then go through a process of defining an objective for their blog or social media site and then craft an updating schedule that moves them toward achieving that goal.
