Eric’s 25 year career in marketing, advertising, and graphic design for small businesses, a Fortune 100 company, and international organizations brings the visual aspect to Blue Zoo Creative. “Graphic Design is not art, but uses art and imagery to elicit a specific response from people. Whether it’s to buy a car, use your service, or join a cause, graphic design has measurable results when done correctly,” he says. His belief is that you can use the latest trends to look good and still create effective marketing with tried and true techniques.
Eric has lived in Northwest Arkansas since 1990 except for a short 5 year stint in Paris (Arkansas). He was a co-founder of Vulcan Creative Labs, the Northwest Arkansas Art Directors Club, and helped manage the Fayetteville Film Fest and Eureka Springs Digital Film Fest. Eric is also, currently, a part-time instructor and board member for the New Design School in Fayetteville, Arkansas helping train the next generation of graphic designers.
