Founding Principal of Archetype Productions, a multi-disciplinary design studio located in downtown Fayetteville, Arkansas, Will Collins earned his bachelor’s degree in Cultural Anthropology from the University of Arkansas in 2007. A self-taught musician and graphic designer with Southern roots and international curiosity, Collins is driven to deliver human-centered, intentional brand experiences through interactive web, print, film, products and applications. He has used WordPress and open-source development tools to create story-rich, utilitarian designs for beloved local businesses like Petra Café, Arsaga’s and Kathy Thompson’s HBoxes, as well as global brands like Gnarly Head Wines, Bota Box and Sam’s Club.
In 2010 Archetype Productions was one of only 100 companies across the United States selected by British Airways to receive a business opportunity grant to fly to London, UK, for a global face-to-face networking conference. He founded Hipstee, an online apparel company “designing hip to a tee” and pop-up shop coming to Mountain Street off the Downtown Square in Fayetteville. Connect with him at @archetypepro on Twitter, or email will@archetypepro.com.
