Founding Principal of Archetype Productions, a multi-disciplinary design studio located in downtown Fayetteville, Arkansas, Will Collins earned his bachelor’s degree in Cultural Anthropology from the University of Arkansas in 2007. A self-taught musician and graphic designer with Southern roots and international curiosity, Collins is driven to deliver human-centered, intentional brand experiences through interactive web, print, film, products and applications. He has used WordPress and open-source development tools to create story-rich, utilitarian designs for beloved local businesses like Petra Caf\u00e9, Arsaga’s and Kathy Thompson’s HBoxes, as well as global brands like Gnarly Head Wines, Bota Box and Sam’s Club.<\/p>\n
In 2010 Archetype Productions was one of only 100 companies across the United States selected by British Airways to receive a business opportunity grant to fly to London, UK, for a global face-to-face networking conference. He founded Hipstee, an online apparel company “designing hip to a tee” and pop-up shop coming to Mountain Street off the Downtown Square in Fayetteville. Connect with him at @archetypepro on Twitter, or email\u00a0will@archetypepro.com<\/a>.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Founding Principal of Archetype Productions, a multi-disciplinary design studio located in downtown Fayetteville, Arkansas, Will Collins earned his bachelor’s degree in Cultural Anthropology from the University of Arkansas in 2007. A self-taught musician and graphic designer with Southern roots and … Continue reading Will Collins<\/span>