Prior to the development of the current Campus News site, there wasn’t really a public-facing news site as much as a static archive of press releases without rich content, pictures, seo, or any kind sorting mechanism. Since we migrated in to the new site, we’ve seen a huge improvement in the quality and volume of news content and a dramatic increase in engagement with UTHSC news.
This talk will focus on how we were able to leverage custom post types, taxonomies, fields, and templates and other built-in features to develop a highly customized, powerful site with lots of cool features including our campus-announcements system and an archive of press coverage from outside media. I’ll also emphasize some of the steps we took to ensure a quality user experience for the Communications and Marketing department who maintains the site’s content.