{"id":9,"date":"2018-03-02T22:41:05","date_gmt":"2018-03-02T22:41:05","guid":{"rendered":"https:\/\/2018.fayetteville.wordcamp.org\/sessions\/"},"modified":"2018-06-11T12:05:47","modified_gmt":"2018-06-11T17:05:47","slug":"sessions","status":"publish","type":"page","link":"https:\/\/fayetteville.wordcamp.org\/2018\/sessions\/","title":{"rendered":"Sessions"},"content":{"rendered":"<h1 style=\"text-align: center\"><strong>2018 WordCamp Fayetteville Sessions<\/strong><\/h1>\n<p>&nbsp;<\/p>\n\n\t<div class=\"wcorg-sessions\">\n\t\t\n\t\t\t<div id=\"wcorg-session-282\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\t5 Reasons Your Business Needs a Blog\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Most businesses and nonprofits are told &#8220;you must have a blog&#8221; but they aren&#8217;t told why this is true. In this session, Jamie will explain the 5 reasons you need a blog. She will then guide you through the basic questions you need to answer to get your blog started including: who does the blogging, where the blog exists, and developing a strategy.<\/p>\n<figure id=\"attachment_272\" aria-describedby=\"caption-attachment-272\" style=\"width: 263px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-272\" src=\"https:\/\/2018.fayetteville.wordcamp.org\/files\/2018\/04\/carousel-263x300.jpg\" alt=\"\" width=\"263\" height=\"300\" \/><figcaption id=\"caption-attachment-272\" class=\"wp-caption-text\">This session requires no technical background knowledge.<\/figcaption><\/figure>\n\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"wcorg-session-links\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/2018.fayetteville.wordcamp.org\/files\/2018\/06\/2018-5-reasons-to-blog-WCFAY-1.pptx\">\n\t\t\t\t\t\t\t\t\t\tSlides\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-884\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tGutenberg: The Future of Editing and Best Practices\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>I will be explaining what Gutenberg is, and giving some demonstrations on how it will change writing Blog pages and Pages. Also I will explain what will not changed. I will offer some tips on the best practices when to use Gutenberg and when to use a page builder or the classic editor. I will also provide a detail list and demonstration of the different blocks available with a normal install, and where you can get additional Gutenblocks.<\/p>\n<figure id=\"attachment_272\" aria-describedby=\"caption-attachment-272\" style=\"width: 263px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-272\" src=\"https:\/\/2018.fayetteville.wordcamp.org\/files\/2018\/04\/carousel-263x300.jpg\" alt=\"\" width=\"263\" height=\"300\" \/><figcaption id=\"caption-attachment-272\" class=\"wp-caption-text\">This session requires no technical background knowledge.<\/figcaption><\/figure>\n\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"wcorg-session-links\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/2018.fayetteville.wordcamp.org\/files\/2018\/06\/2018-June-WC-Fay-Gutenberg-Final.pptx\">\n\t\t\t\t\t\t\t\t\t\tSlides\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-271\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tWordPress 101\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"342\" src=\"https:\/\/fayetteville.wordcamp.org\/2018\/files\/2018\/04\/carousel-e1524863406527.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" sizes=\"auto, 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>So, you want your own website or maybe build a basic one for others? In WordPress 101 you&#8217;ll learn the building blocks &#8212; including organizing your information, pages and posts, uploading and using images, and choosing a first theme (set of templates). Demonstrations will be done on the publishing platform WordPress.com, but everything taught works the same on self-hosted websites using WordPress.org. I&#8217;ll even explain what I mean by that!<\/p>\n<figure id=\"attachment_272\" aria-describedby=\"caption-attachment-272\" style=\"width: 263px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-272\" src=\"https:\/\/2018.fayetteville.wordcamp.org\/files\/2018\/04\/carousel-263x300.jpg\" alt=\"\" width=\"263\" height=\"300\" \/><figcaption id=\"caption-attachment-272\" class=\"wp-caption-text\">This is a beginner session, assuming no special skills or technical knowledge.<\/figcaption><\/figure>\n\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"wcorg-session-links\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/2018.fayetteville.wordcamp.org\/files\/2018\/06\/WordPress-101-outline-WordCamp-Fay-2018-bpollock.pdf\">\n\t\t\t\t\t\t\t\t\t\tSlides\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-288\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tI Never Worked a Day in My Life\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>I&#8217;m in my 50&#8217;s now and I&#8217;ve been an entrepreneur since I was 8.\u00a0 My first business was a lemonade stand, but unlike most first graders I ran my stand like a restaurant and made good money. Most importantly, I learned<br \/>\na LOT.<\/p>\n<p>Ever since, I&#8217;m been learning from lots of mistakes, failures, and successes.<\/p>\n<p>Along the way I discovered WordPress. I want to share how it resurrected my passion for being an entrepreneur and web developer.<\/p>\n<figure id=\"attachment_272\" aria-describedby=\"caption-attachment-272\" style=\"width: 263px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-272\" src=\"https:\/\/2018.fayetteville.wordcamp.org\/files\/2018\/04\/carousel-263x300.jpg\" alt=\"\" width=\"263\" height=\"300\" \/><figcaption id=\"caption-attachment-272\" class=\"wp-caption-text\">This session requires no technical background knowledge.<\/figcaption><\/figure>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-872\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tDelight with UX Design\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Take a look at UX through the eyes of a designer. Rachel will give you 10 practical ways to delight your web clients with clean design that is optimized for usability and user experience.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-293\" src=\"https:\/\/2018.fayetteville.wordcamp.org\/files\/2018\/04\/ferris-wheel-285x300.jpg\" alt=\"\" width=\"285\" height=\"300\" srcset=\"https:\/\/fayetteville.wordcamp.org\/2018\/files\/2018\/04\/ferris-wheel-285x300.jpg 285w, https:\/\/fayetteville.wordcamp.org\/2018\/files\/2018\/04\/ferris-wheel-768x808.jpg 768w, https:\/\/fayetteville.wordcamp.org\/2018\/files\/2018\/04\/ferris-wheel.jpg 777w\" sizes=\"auto, (max-width: 285px) 100vw, 285px\" \/><\/p>\n<p>We assume you&#8217;re comfortable with WordPress, but little technical knowledge is required.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"wcorg-session-links\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/2018.fayetteville.wordcamp.org\/files\/2018\/06\/UX-Design-slides-compressed.pptx\">\n\t\t\t\t\t\t\t\t\t\tSlides\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-1566\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tExtending the REST API for App Development\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>The REST API is a great way to access raw data in WordPress, but it doesn&#8217;t always give you the data you need. I&#8217;ll show you how to create your own endpoints for access in a custom web app or even from another WordPress web site.<\/p>\n<figure id=\"attachment_1001\" aria-describedby=\"caption-attachment-1001\" style=\"width: 300px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1001\" src=\"https:\/\/2018.fayetteville.wordcamp.org\/files\/2018\/05\/rollercoaster-300x183.jpg\" alt=\"\" width=\"300\" height=\"183\" srcset=\"https:\/\/fayetteville.wordcamp.org\/2018\/files\/2018\/05\/rollercoaster-300x183.jpg 300w, https:\/\/fayetteville.wordcamp.org\/2018\/files\/2018\/05\/rollercoaster-768x468.jpg 768w, https:\/\/fayetteville.wordcamp.org\/2018\/files\/2018\/05\/rollercoaster-1024x624.jpg 1024w, https:\/\/fayetteville.wordcamp.org\/2018\/files\/2018\/05\/rollercoaster-493x300.jpg 493w, https:\/\/fayetteville.wordcamp.org\/2018\/files\/2018\/05\/rollercoaster.jpg 1125w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-1001\" class=\"wp-caption-text\">This session assumes you have a tech background.<\/figcaption><\/figure>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-866\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tMaintaining WordPress For Profit\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>One of the fastest growing types of WordPress business is WordPress maintenance. In this talk, I will show you how to get started in this business for less than you might think. I will teach you to develop comprehensive maintenance packages to meet the needs of your customers. I will show you the tools and tricks that will give you the greatest chances of success in this business. Whether you already have a thriving WordPress business or are just starting out. This business can be a very profitable and enjoyable endeavor.<\/p>\n<figure id=\"attachment_293\" aria-describedby=\"caption-attachment-293\" style=\"width: 285px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-293\" src=\"https:\/\/2018.fayetteville.wordcamp.org\/files\/2018\/04\/ferris-wheel-285x300.jpg\" alt=\"\" width=\"285\" height=\"300\" srcset=\"https:\/\/fayetteville.wordcamp.org\/2018\/files\/2018\/04\/ferris-wheel-285x300.jpg 285w, https:\/\/fayetteville.wordcamp.org\/2018\/files\/2018\/04\/ferris-wheel-768x808.jpg 768w, https:\/\/fayetteville.wordcamp.org\/2018\/files\/2018\/04\/ferris-wheel.jpg 777w\" sizes=\"auto, (max-width: 285px) 100vw, 285px\" \/><figcaption id=\"caption-attachment-293\" class=\"wp-caption-text\">We assume you&#8217;re comfortable with WordPress, but little technical knowledge is required.<\/figcaption><\/figure>\n\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"wcorg-session-links\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/wptophat.com\/maintaining-wordpress-for-fun-and-profit\/\" rel=\"nofollow\">\n\t\t\t\t\t\t\t\t\t\tSlides\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-976\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tMastering the Client Consultation\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Has a client ever wasted your time in a consulting session? Ever had a one-hour consultation turn into 3? Have you experienced the sinking feeling that comes when you leave the consultation and realize you failed to ask a key question? This talk provides answers to these issues and more. Attendees will leave with a clear, memorable outline to manage the client consultation.<\/p>\n<figure id=\"attachment_272\" aria-describedby=\"caption-attachment-272\" style=\"width: 263px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-272\" src=\"https:\/\/2018.fayetteville.wordcamp.org\/files\/2018\/04\/carousel-263x300.jpg\" alt=\"\" width=\"263\" height=\"300\" \/><figcaption id=\"caption-attachment-272\" class=\"wp-caption-text\">This session requires no technical background knowledge.<\/figcaption><\/figure>\n\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"wcorg-session-links\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/nathaningram.com\/wcfay\">\n\t\t\t\t\t\t\t\t\t\tSlides\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-983\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tShow Me: Design Tips and Strategies for Your WordPress Website (and life!)\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><span style=\"color: #333333;font-family: Libre Franklin, Helvetica Neue, helvetica, arial, sans-serif\">Ever the visual storyteller, Eric brings his 21 years experience from freelance to Fortune 100 to his own agency and will show how to get to the root of designing goals. He&#8217;ll cover everything from the ancient cave paintings of Lascaux, France, to designing for the 1000\u00a0screen sizes now being used across the globe. Fear not, it&#8217;s not all theory and rhetoric. There will be\u00a0WordPress takeaways so you can begin implementing what you learn when WordCamp wraps.<\/span><\/p>\n<figure id=\"attachment_293\" aria-describedby=\"caption-attachment-293\" style=\"width: 285px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-293\" src=\"https:\/\/2018.fayetteville.wordcamp.org\/files\/2018\/04\/ferris-wheel-285x300.jpg\" alt=\"\" width=\"285\" height=\"300\" srcset=\"https:\/\/fayetteville.wordcamp.org\/2018\/files\/2018\/04\/ferris-wheel-285x300.jpg 285w, https:\/\/fayetteville.wordcamp.org\/2018\/files\/2018\/04\/ferris-wheel-768x808.jpg 768w, https:\/\/fayetteville.wordcamp.org\/2018\/files\/2018\/04\/ferris-wheel.jpg 777w\" sizes=\"auto, (max-width: 285px) 100vw, 285px\" \/><figcaption id=\"caption-attachment-293\" class=\"wp-caption-text\">We assume you&#8217;re comfortable with WordPress, but little technical knowledge is required.<\/figcaption><\/figure>\n\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"wcorg-session-links\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/2018.fayetteville.wordcamp.org\/files\/2018\/06\/WordCamp-Fayetteville-2018-Show-Me.pdf\">\n\t\t\t\t\t\t\t\t\t\tSlides\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-889\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tWordPresspreneur\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>In this discussion, I plan to inspire entrepreneurs to use their talents within WordPress to make a healthy income and to price and sell these talents above standard industry rates.<\/p>\n<figure id=\"attachment_293\" aria-describedby=\"caption-attachment-293\" style=\"width: 285px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-293\" src=\"https:\/\/2018.fayetteville.wordcamp.org\/files\/2018\/04\/ferris-wheel-285x300.jpg\" alt=\"\" width=\"285\" height=\"300\" srcset=\"https:\/\/fayetteville.wordcamp.org\/2018\/files\/2018\/04\/ferris-wheel-285x300.jpg 285w, https:\/\/fayetteville.wordcamp.org\/2018\/files\/2018\/04\/ferris-wheel-768x808.jpg 768w, https:\/\/fayetteville.wordcamp.org\/2018\/files\/2018\/04\/ferris-wheel.jpg 777w\" sizes=\"auto, (max-width: 285px) 100vw, 285px\" \/><figcaption id=\"caption-attachment-293\" class=\"wp-caption-text\">We assume you&#8217;re comfortable with WordPress, but little technical knowledge is required.<\/figcaption><\/figure>\n\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"wcorg-session-links\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/2018.fayetteville.wordcamp.org\/files\/2018\/06\/Dominick-Montgomery-Wordcamp-2018.pptx\">\n\t\t\t\t\t\t\t\t\t\tSlides\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-913\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tFinding Great Clients\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>If you\u2019re ready to launch or grow your freelance business\u2026<\/p>\n<p>I\u2019m ready to show you how!<\/p>\n<p>In this session, I will give you the essential information needed to launch and build a thriving freelance business.<\/p>\n<p>I will show you how to assess your skills and value proposition in the market and we will discuss how to price your services accordingly.<\/p>\n<p>I will show you how to find (and land) great clients that will help you build longterm success.<\/p>\n<p>Finally, I will also show you how to look inside yourself and ignite the passion within. I will help you find your sweet spot as a freelancer that will not only help you find great work that\u2019s profitable, but will help you realize even greater personal fulfillment and satisfaction.<\/p>\n<p>So, if you\u2019re serious about launching or building your freelance business\u2026<\/p>\n<p>Join me for this session!<\/p>\n<figure id=\"attachment_272\" aria-describedby=\"caption-attachment-272\" style=\"width: 263px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-272\" src=\"https:\/\/2018.fayetteville.wordcamp.org\/files\/2018\/04\/carousel-263x300.jpg\" alt=\"\" width=\"263\" height=\"300\" \/><figcaption id=\"caption-attachment-272\" class=\"wp-caption-text\">This session requires no technical background knowledge.<\/figcaption><\/figure>\n\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"wcorg-session-links\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/2018.fayetteville.wordcamp.org\/files\/2018\/06\/WordCampKC-Fayettevile-Freelance-On-Fire.pdf\">\n\t\t\t\t\t\t\t\t\t\tSlides\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-292\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tWordPress Content Clusters\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1016\" src=\"https:\/\/2018.fayetteville.wordcamp.org\/files\/2018\/04\/cereal-box.jpg\" alt=\"\" width=\"259\" height=\"194\" \/><br \/>\nIt may sound like cereal, but Content Clusters are actually an advanced SEO technique that gets impressive results.<\/p>\n<p>We&#8217;ll learn this method step by step. Along the way, we&#8217;ll meet some tools (including plugins) that will streamline the process and help you measure your results.<\/p>\n<p>We&#8217;ll also get in depth with keywords, Yoast SEO, what optimized content looks like, and Google rankings.<\/p>\n<figure id=\"attachment_293\" aria-describedby=\"caption-attachment-293\" style=\"width: 285px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-293\" src=\"https:\/\/2018.fayetteville.wordcamp.org\/files\/2018\/04\/ferris-wheel-285x300.jpg\" alt=\"\" width=\"285\" height=\"300\" srcset=\"https:\/\/fayetteville.wordcamp.org\/2018\/files\/2018\/04\/ferris-wheel-285x300.jpg 285w, https:\/\/fayetteville.wordcamp.org\/2018\/files\/2018\/04\/ferris-wheel-768x808.jpg 768w, https:\/\/fayetteville.wordcamp.org\/2018\/files\/2018\/04\/ferris-wheel.jpg 777w\" sizes=\"auto, (max-width: 285px) 100vw, 285px\" \/><figcaption id=\"caption-attachment-293\" class=\"wp-caption-text\">We assume you&#8217;re comfortable with WordPress, but little technical knowledge is required.<\/figcaption><\/figure>\n\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"wcorg-session-links\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/2018.fayetteville.wordcamp.org\/files\/2018\/06\/Content-Clusters.pptx\">\n\t\t\t\t\t\t\t\t\t\tSlides\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-868\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tWordPress Hosting Demystified\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>One of the most important decisions you can make when launching your WordPress website is where to host it. In this talk, we will learn about the different kinds of hosting available and the pros and cons of each. We will talk about why you should or should not choose each type of hosting based on your goals and needs. We will also look at the so called \u201cManaged WordPress Hosting\u201d trend and how this terms meaning differs from one host to another. Not all \u201cManaged WordPress Hosting\u201d providers are created equal. So in this talk, you will learn what to look for when picking your WordPress Hosting provider.<\/p>\n<figure id=\"attachment_272\" aria-describedby=\"caption-attachment-272\" style=\"width: 263px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-272\" src=\"https:\/\/2018.fayetteville.wordcamp.org\/files\/2018\/04\/carousel-263x300.jpg\" alt=\"\" width=\"263\" height=\"300\" \/><figcaption id=\"caption-attachment-272\" class=\"wp-caption-text\">This session requires no technical background knowledge.<\/figcaption><\/figure>\n\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"wcorg-session-links\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/wptophat.com\/wordpress-hosting-demystified\/\" rel=\"nofollow\">\n\t\t\t\t\t\t\t\t\t\tSlides\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-992\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tA\/B Testing &#8211; Which Way Does Your Duck Face?\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>When you launch a website, do you know what works? You don\u2019t; you\u2019re guessing. Your guesses may be based on experience and education, but with good A\/B testing you can also make decisions based upon data.<\/p>\n<p>For example, do you know that even the way a duck\u2019s face points (left versus right) could increase your conversions by 40%? As a case study, one of our clients, an insurance company, increased leads by making just a small 2px change.<\/p>\n<p>In this talk, we will spend some time reviewing the A\/B checklist I personally use to guide you on your journey to discover what things to test, testing methodology, and the best tools to use for your clients&#8217; sites.<\/p>\n<figure id=\"attachment_293\" aria-describedby=\"caption-attachment-293\" style=\"width: 285px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-293\" src=\"https:\/\/2018.fayetteville.wordcamp.org\/files\/2018\/04\/ferris-wheel-285x300.jpg\" alt=\"\" width=\"285\" height=\"300\" srcset=\"https:\/\/fayetteville.wordcamp.org\/2018\/files\/2018\/04\/ferris-wheel-285x300.jpg 285w, https:\/\/fayetteville.wordcamp.org\/2018\/files\/2018\/04\/ferris-wheel-768x808.jpg 768w, https:\/\/fayetteville.wordcamp.org\/2018\/files\/2018\/04\/ferris-wheel.jpg 777w\" sizes=\"auto, (max-width: 285px) 100vw, 285px\" \/><figcaption id=\"caption-attachment-293\" class=\"wp-caption-text\">We assume you&#8217;re comfortable with WordPress, but little technical knowledge is required.<\/figcaption><\/figure>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-939\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tBuilding and Leveraging Your Reputation\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Everyone\u0092\u2019s goals are different. Maybe you want bigger, better clients; a new job or promotion; to work less and focus more on traveling, family, or your hobbies and interests. Building and then leveraging your reputation is the key to accomplishing these things. Aaron walks through his journey of cultivating his own reputation and shows how you do the same.<\/p>\n<figure id=\"attachment_272\" aria-describedby=\"caption-attachment-272\" style=\"width: 263px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-272\" src=\"https:\/\/2018.fayetteville.wordcamp.org\/files\/2018\/04\/carousel-263x300.jpg\" alt=\"\" width=\"263\" height=\"300\" \/><figcaption id=\"caption-attachment-272\" class=\"wp-caption-text\">This session requires no technical background knowledge.<\/figcaption><\/figure>\n\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"wcorg-session-links\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/aarondcampbell.com\/slideshow\/wordcamp-fayetteville-2018-building-and-leveraging-your-reputation\/#\/title\">\n\t\t\t\t\t\t\t\t\t\tSlides\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-851\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tYouTube and WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>YouTube is the 2nd Largest Search Engine as well as being a Social Platform. How you can use it to drive visitors to your WordPress Website, promote your brand, and Create Video content. What you need to know in 2018.<\/p>\n<figure id=\"attachment_272\" aria-describedby=\"caption-attachment-272\" style=\"width: 263px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-272\" src=\"https:\/\/2018.fayetteville.wordcamp.org\/files\/2018\/04\/carousel-263x300.jpg\" alt=\"\" width=\"263\" height=\"300\" \/><figcaption id=\"caption-attachment-272\" class=\"wp-caption-text\">This session requires no technical background knowledge.<\/figcaption><\/figure>\n\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"wcorg-session-links\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/2018.fayetteville.wordcamp.org\/files\/2018\/06\/youTubeWP.pptx\">\n\t\t\t\t\t\t\t\t\t\tSlides\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-945\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tLaunch Without Fear\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Launching a brand new WordPress site a can be a stressful experience. You never know what&#8217;s going to happen when you push the big button to go live. This talk will cover the steps you need to make before, during, and after a launch to make everything a smoother experience. From changing domain names, common gotchas, security best practices, and managing SSL, we&#8217;ll hit the high points to make things easier to push that button.<\/p>\n<figure id=\"attachment_1001\" aria-describedby=\"caption-attachment-1001\" style=\"width: 300px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1001\" src=\"https:\/\/2018.fayetteville.wordcamp.org\/files\/2018\/05\/rollercoaster-300x183.jpg\" alt=\"\" width=\"300\" height=\"183\" srcset=\"https:\/\/fayetteville.wordcamp.org\/2018\/files\/2018\/05\/rollercoaster-300x183.jpg 300w, https:\/\/fayetteville.wordcamp.org\/2018\/files\/2018\/05\/rollercoaster-768x468.jpg 768w, https:\/\/fayetteville.wordcamp.org\/2018\/files\/2018\/05\/rollercoaster-1024x624.jpg 1024w, https:\/\/fayetteville.wordcamp.org\/2018\/files\/2018\/05\/rollercoaster-493x300.jpg 493w, https:\/\/fayetteville.wordcamp.org\/2018\/files\/2018\/05\/rollercoaster.jpg 1125w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-1001\" class=\"wp-caption-text\">This session assumes you have a tech background.<\/figcaption><\/figure>\n\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"wcorg-session-links\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/2018.fayetteville.wordcamp.org\/files\/2018\/06\/WordCamp-2018-Launching-a-Website.pdf\">\n\t\t\t\t\t\t\t\t\t\tSlides\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-1069\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tPower Branding with WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Branding is the art of impactful storytelling crafted to maximize customer attraction, engagement, and loyalty. Mastery of branding fundamentals can be a powerful value-add for your website and template customers. Well-branded websites will produce better sales, and better sales for your customers will lead to more referrals and repeat business. &#8220;Power Branding with WordPress&#8221; will teach you the fundamentals of great branding, the real reasons why customers are strongly attracted to some brands and chased away by others, how to use the branding process as an upsell for your projects, and how industry-specific branding techniques can improve template sales. Add another tool to your set and let the art of branding give you a win-win power boost to you and your customers&#8217; cash flow.<\/p>\n<figure id=\"attachment_272\" aria-describedby=\"caption-attachment-272\" style=\"width: 263px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-272\" src=\"https:\/\/2018.fayetteville.wordcamp.org\/files\/2018\/04\/carousel-263x300.jpg\" alt=\"\" width=\"263\" height=\"300\" \/><figcaption id=\"caption-attachment-272\" class=\"wp-caption-text\">This session requires no technical background knowledge.<\/figcaption><\/figure>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-937\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tWordPress &amp; Facebook: Integration &amp; Automation &#8211;  Tips, Tricks &amp; Tools for Success\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Let\u2019s talk about everything you can integrate and automate between your WordPress website &amp; Facebook! This session covers everything from simply sharing a new blog post to your Facebook page \u2013 to keeping evergreen content in the social media funnel \u2013 all the way to showing a specific Facebook ad to a previous visitor to your website.<\/p>\n<figure id=\"attachment_293\" aria-describedby=\"caption-attachment-293\" style=\"width: 285px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-293\" src=\"https:\/\/2018.fayetteville.wordcamp.org\/files\/2018\/04\/ferris-wheel-285x300.jpg\" alt=\"\" width=\"285\" height=\"300\" srcset=\"https:\/\/fayetteville.wordcamp.org\/2018\/files\/2018\/04\/ferris-wheel-285x300.jpg 285w, https:\/\/fayetteville.wordcamp.org\/2018\/files\/2018\/04\/ferris-wheel-768x808.jpg 768w, https:\/\/fayetteville.wordcamp.org\/2018\/files\/2018\/04\/ferris-wheel.jpg 777w\" sizes=\"auto, (max-width: 285px) 100vw, 285px\" \/><figcaption id=\"caption-attachment-293\" class=\"wp-caption-text\">We assume you&#8217;re comfortable with WordPress, but little technical knowledge is required.<\/figcaption><\/figure>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div><!-- .wcorg-sessions -->\n\n\t\n","protected":false},"excerpt":{"rendered":"<p>2018 WordCamp Fayetteville Sessions &nbsp;<\/p>\n","protected":false},"author":15918683,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-9","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P9KBGk-9","_links":{"self":[{"href":"https:\/\/fayetteville.wordcamp.org\/2018\/wp-json\/wp\/v2\/pages\/9","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fayetteville.wordcamp.org\/2018\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fayetteville.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fayetteville.wordcamp.org\/2018\/wp-json\/wp\/v2\/users\/15918683"}],"replies":[{"embeddable":true,"href":"https:\/\/fayetteville.wordcamp.org\/2018\/wp-json\/wp\/v2\/comments?post=9"}],"version-history":[{"count":1,"href":"https:\/\/fayetteville.wordcamp.org\/2018\/wp-json\/wp\/v2\/pages\/9\/revisions"}],"predecessor-version":[{"id":687,"href":"https:\/\/fayetteville.wordcamp.org\/2018\/wp-json\/wp\/v2\/pages\/9\/revisions\/687"}],"wp:attachment":[{"href":"https:\/\/fayetteville.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=9"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}