{"id":1069,"date":"2018-05-17T12:57:16","date_gmt":"2018-05-17T17:57:16","guid":{"rendered":"https:\/\/2018.fayetteville.wordcamp.org\/?post_type=wcb_session&#038;p=1069"},"modified":"2018-05-18T18:07:31","modified_gmt":"2018-05-18T23:07:31","slug":"power-branding-with-wordpress","status":"publish","type":"wcb_session","link":"https:\/\/fayetteville.wordcamp.org\/2018\/session\/power-branding-with-wordpress\/","title":{"rendered":"Power Branding with WordPress"},"content":{"rendered":"<p>Branding is the art of impactful storytelling crafted to maximize customer attraction, engagement, and loyalty. Mastery of branding fundamentals can be a powerful value-add for your website and template customers. Well-branded websites will produce better sales, and better sales for your customers will lead to more referrals and repeat business. &#8220;Power Branding with WordPress&#8221; will teach you the fundamentals of great branding, the real reasons why customers are strongly attracted to some brands and chased away by others, how to use the branding process as an upsell for your projects, and how industry-specific branding techniques can improve template sales. Add another tool to your set and let the art of branding give you a win-win power boost to you and your customers&#8217; cash flow.<\/p>\n<figure id=\"attachment_272\" aria-describedby=\"caption-attachment-272\" style=\"width: 263px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-272\" src=\"https:\/\/2018.fayetteville.wordcamp.org\/files\/2018\/04\/carousel-263x300.jpg\" alt=\"\" width=\"263\" height=\"300\" \/><figcaption id=\"caption-attachment-272\" class=\"wp-caption-text\">This session requires no technical background knowledge.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Branding is the art of impactful storytelling crafted to maximize customer attraction, engagement, and loyalty. Mastery of branding fundamentals can be a powerful value-add for your website and template customers. Well-branded websites will produce better sales, and better sales for your customers will lead to more referrals and repeat business. &#8220;Power Branding with WordPress&#8221; will &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/fayetteville.wordcamp.org\/2018\/session\/power-branding-with-wordpress\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Power Branding with WordPress&#8221;<\/span><\/a><\/p>\n","protected":false},"author":6426651,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1529787600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1067],"footnotes":""},"session_track":[1247481],"session_category":[],"class_list":["post-1069","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-ampitheater"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9KBGk-hf","session_date_time":{"date":"June 23, 2018","time":"4:00 pm"},"session_speakers":[{"id":"1067","slug":"brandon-kelley","name":"Brandon Kelley","link":"https:\/\/fayetteville.wordcamp.org\/2018\/speaker\/brandon-kelley\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/fayetteville.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fayetteville.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/fayetteville.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/fayetteville.wordcamp.org\/2018\/wp-json\/wp\/v2\/users\/6426651"}],"version-history":[{"count":3,"href":"https:\/\/fayetteville.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1069\/revisions"}],"predecessor-version":[{"id":1072,"href":"https:\/\/fayetteville.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1069\/revisions\/1072"}],"speakers":[{"embeddable":true,"href":"https:\/\/fayetteville.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/1067"}],"wp:attachment":[{"href":"https:\/\/fayetteville.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=1069"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/fayetteville.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=1069"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/fayetteville.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=1069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}