{"id":992,"date":"2018-05-15T12:05:58","date_gmt":"2018-05-15T17:05:58","guid":{"rendered":"https:\/\/2018.fayetteville.wordcamp.org\/?post_type=wcb_session&p=992"},"modified":"2018-05-18T19:12:22","modified_gmt":"2018-05-19T00:12:22","slug":"a-b-testing-which-way-does-your-duck-face","status":"publish","type":"wcb_session","link":"https:\/\/fayetteville.wordcamp.org\/2018\/session\/a-b-testing-which-way-does-your-duck-face\/","title":{"rendered":"A\/B Testing – Which Way Does Your Duck Face?"},"content":{"rendered":"

When you launch a website, do you know what works? You don\u2019t; you\u2019re guessing. Your guesses may be based on experience and education, but with good A\/B testing you can also make decisions based upon data.<\/p>\n

For example, do you know that even the way a duck\u2019s face points (left versus right) could increase your conversions by 40%? As a case study, one of our clients, an insurance company, increased leads by making just a small 2px change.<\/p>\n

In this talk, we will spend some time reviewing the A\/B checklist I personally use to guide you on your journey to discover what things to test, testing methodology, and the best tools to use for your clients’ sites.<\/p>\n

\"\"
We assume you’re comfortable with WordPress, but little technical knowledge is required.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

When you launch a website, do you know what works? You don\u2019t; you\u2019re guessing. Your guesses may be based on experience and education, but with good A\/B testing you can also make decisions based upon data. For example, do you know that even the way a duck\u2019s face points (left versus right) could increase your … <\/p>\n

Continue reading “A\/B Testing – Which Way Does Your Duck Face?”<\/span><\/a><\/p>\n","protected":false},"author":6426651,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1529784000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[990],"footnotes":""},"session_track":[1247482],"session_category":[5041,15570],"class_list":["post-992","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-side-show","wcb_session_category-developer","wcb_session_category-publisher"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9KBGk-g0","session_date_time":{"date":"June 23, 2018","time":"3:00 pm"},"session_speakers":[{"id":"990","slug":"mike-demo","name":"Mike Demo","link":"https:\/\/fayetteville.wordcamp.org\/2018\/speaker\/mike-demo\/"}],"session_cats_rendered":"Developer, Publisher","_links":{"self":[{"href":"https:\/\/fayetteville.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fayetteville.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/fayetteville.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/fayetteville.wordcamp.org\/2018\/wp-json\/wp\/v2\/users\/6426651"}],"version-history":[{"count":3,"href":"https:\/\/fayetteville.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/992\/revisions"}],"predecessor-version":[{"id":1077,"href":"https:\/\/fayetteville.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/992\/revisions\/1077"}],"speakers":[{"embeddable":true,"href":"https:\/\/fayetteville.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/990"}],"wp:attachment":[{"href":"https:\/\/fayetteville.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=992"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/fayetteville.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=992"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/fayetteville.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}