If only math lied … Neal Colston has 20+ years experience with interactive technologies and the internet with a focus on marketing and end user experience (and that doesn’t even count the Commodore 64!). Neal started Paze Interactive in 2006. Neal always wanted to figure out how things worked, thus many items from his parents’ house went to the graveyard as ritual sacrifices to pursuit of MacGyver-like knowledge. If it weren’t for hardware stores and kitchen appliances, who knows if Neal would be as fascinated as he is with why people choose to make things work the way they do. Neal highly recommends reading The Design of Everyday Things for surprising insights into human interactions with the machines they designed themselves.