More Fun. More WordPress. #wcfay
The REST API is a great way to access raw data in WordPress, but it doesn’t always give you the data you need. I’ll show you how to create your own endpoints for access in a custom web app or even from another WordPress web site.
When you launch a website, do you know what works? You don’t; you’re guessing. Your guesses may be based on experience and education, but with good A/B testing you can also make decisions based upon data.
For example, do you know that even the way a duck’s face points (left versus right) could increase your conversions by 40%? As a case study, one of our clients, an insurance company, increased leads by making just a small 2px change.
In this talk, we will spend some time reviewing the A/B checklist I personally use to guide you on your journey to discover what things to test, testing methodology, and the best tools to use for your clients’ sites.
2018 WordCamp Fayetteville is over. Check out the next edition!