When you launch a website, do you know what works? You don’t; you’re guessing. Your guesses may be based on experience and education, but with good A/B testing you can also make decisions based upon data.
For example, do you know that even the way a duck’s face points (left versus right) could increase your conversions by 40%? As a case study, one of our clients, an insurance company, increased leads by making just a small 2px change.
In this talk, we will spend some time reviewing the A/B checklist I personally use to guide you on your journey to discover what things to test, testing methodology, and the best tools to use for your clients’ sites.
We assume you’re comfortable with WordPress, but little technical knowledge is required.
Let’s talk about everything you can integrate and automate between your WordPress website & Facebook! This session covers everything from simply sharing a new blog post to your Facebook page – to keeping evergreen content in the social media funnel – all the way to showing a specific Facebook ad to a previous visitor to your website.
We assume you’re comfortable with WordPress, but little technical knowledge is required.
I will be explaining what Gutenberg is, and giving some demonstrations on how it will change writing Blog pages and Pages. Also I will explain what will not changed. I will offer some tips on the best practices when to use Gutenberg and when to use a page builder or the classic editor. I will also provide a detail list and demonstration of the different blocks available with a normal install, and where you can get additional Gutenblocks.
This session requires no technical background knowledge.
It may sound like cereal, but Content Clusters are actually an advanced SEO technique that gets impressive results.
We’ll learn this method step by step. Along the way, we’ll meet some tools (including plugins) that will streamline the process and help you measure your results.
We’ll also get in depth with keywords, Yoast SEO, what optimized content looks like, and Google rankings.
We assume you’re comfortable with WordPress, but little technical knowledge is required.
Most businesses and nonprofits are told “you must have a blog” but they aren’t told why this is true. In this session, Jamie will explain the 5 reasons you need a blog. She will then guide you through the basic questions you need to answer to get your blog started including: who does the blogging, where the blog exists, and developing a strategy.
This session requires no technical background knowledge.
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