Most businesses and nonprofits are told “you must have a blog” but they aren’t told why this is true. In this session, Jamie will explain the 5 reasons you need a blog. She will then guide you through the basic questions you need to answer to get your blog started including: who does the blogging, where the blog exists, and developing a strategy.

• Slides

I will be explaining what Gutenberg is, and giving some demonstrations on how it will change writing Blog pages and Pages. Also I will explain what will not changed. I will offer some tips on the best practices when to use Gutenberg and when to use a page builder or the classic editor. I will also provide a detail list and demonstration of the different blocks available with a normal install, and where you can get additional Gutenblocks.

• Slides

So, you want your own website or maybe build a basic one for others? In WordPress 101 you’ll learn the building blocks — including organizing your information, pages and posts, uploading and using images, and choosing a first theme (set of templates). Demonstrations will be done on the publishing platform WordPress.com, but everything taught works the same on self-hosted websites using WordPress.org. I’ll even explain what I mean by that!

• Slides

I’m in my 50’s now and I’ve been an entrepreneur since I was 8.  My first business was a lemonade stand, but unlike most first graders I ran my stand like a restaurant and made good money. Most importantly, I learned
a LOT.

Ever since, I’m been learning from lots of mistakes, failures, and successes.

Along the way I discovered WordPress. I want to share how it resurrected my passion for being an entrepreneur and web developer.

Take a look at UX through the eyes of a designer. Rachel will give you 10 practical ways to delight your web clients with clean design that is optimized for usability and user experience.

We assume you’re comfortable with WordPress, but little technical knowledge is required.

• Slides

The REST API is a great way to access raw data in WordPress, but it doesn’t always give you the data you need. I’ll show you how to create your own endpoints for access in a custom web app or even from another WordPress web site.

One of the fastest growing types of WordPress business is WordPress maintenance. In this talk, I will show you how to get started in this business for less than you might think. I will teach you to develop comprehensive maintenance packages to meet the needs of your customers. I will show you the tools and tricks that will give you the greatest chances of success in this business. Whether you already have a thriving WordPress business or are just starting out. This business can be a very profitable and enjoyable endeavor.

• Slides

Has a client ever wasted your time in a consulting session? Ever had a one-hour consultation turn into 3? Have you experienced the sinking feeling that comes when you leave the consultation and realize you failed to ask a key question? This talk provides answers to these issues and more. Attendees will leave with a clear, memorable outline to manage the client consultation.

• Slides

Ever the visual storyteller, Eric brings his 21 years experience from freelance to Fortune 100 to his own agency and will show how to get to the root of designing goals. He’ll cover everything from the ancient cave paintings of Lascaux, France, to designing for the 1000 screen sizes now being used across the globe. Fear not, it’s not all theory and rhetoric. There will be WordPress takeaways so you can begin implementing what you learn when WordCamp wraps.

• Slides

In this discussion, I plan to inspire entrepreneurs to use their talents within WordPress to make a healthy income and to price and sell these talents above standard industry rates.

• Slides

If you’re ready to launch or grow your freelance business…

I’m ready to show you how!

In this session, I will give you the essential information needed to launch and build a thriving freelance business.

I will show you how to assess your skills and value proposition in the market and we will discuss how to price your services accordingly.

I will show you how to find (and land) great clients that will help you build longterm success.

Finally, I will also show you how to look inside yourself and ignite the passion within. I will help you find your sweet spot as a freelancer that will not only help you find great work that’s profitable, but will help you realize even greater personal fulfillment and satisfaction.

So, if you’re serious about launching or building your freelance business…

Join me for this session!

• Slides

It may sound like cereal, but Content Clusters are actually an advanced SEO technique that gets impressive results.

We’ll learn this method step by step. Along the way, we’ll meet some tools (including plugins) that will streamline the process and help you measure your results.

We’ll also get in depth with keywords, Yoast SEO, what optimized content looks like, and Google rankings.

• Slides

One of the most important decisions you can make when launching your WordPress website is where to host it. In this talk, we will learn about the different kinds of hosting available and the pros and cons of each. We will talk about why you should or should not choose each type of hosting based on your goals and needs. We will also look at the so called “Managed WordPress Hosting” trend and how this terms meaning differs from one host to another. Not all “Managed WordPress Hosting” providers are created equal. So in this talk, you will learn what to look for when picking your WordPress Hosting provider.

• Slides

When you launch a website, do you know what works? You don’t; you’re guessing. Your guesses may be based on experience and education, but with good A/B testing you can also make decisions based upon data.

For example, do you know that even the way a duck’s face points (left versus right) could increase your conversions by 40%? As a case study, one of our clients, an insurance company, increased leads by making just a small 2px change.

In this talk, we will spend some time reviewing the A/B checklist I personally use to guide you on your journey to discover what things to test, testing methodology, and the best tools to use for your clients’ sites.

Everyone’’s goals are different. Maybe you want bigger, better clients; a new job or promotion; to work less and focus more on traveling, family, or your hobbies and interests. Building and then leveraging your reputation is the key to accomplishing these things. Aaron walks through his journey of cultivating his own reputation and shows how you do the same.

• Slides

YouTube is the 2nd Largest Search Engine as well as being a Social Platform. How you can use it to drive visitors to your WordPress Website, promote your brand, and Create Video content. What you need to know in 2018.

• Slides

Launching a brand new WordPress site a can be a stressful experience. You never know what’s going to happen when you push the big button to go live. This talk will cover the steps you need to make before, during, and after a launch to make everything a smoother experience. From changing domain names, common gotchas, security best practices, and managing SSL, we’ll hit the high points to make things easier to push that button.

• Slides

Branding is the art of impactful storytelling crafted to maximize customer attraction, engagement, and loyalty. Mastery of branding fundamentals can be a powerful value-add for your website and template customers. Well-branded websites will produce better sales, and better sales for your customers will lead to more referrals and repeat business. “Power Branding with WordPress” will teach you the fundamentals of great branding, the real reasons why customers are strongly attracted to some brands and chased away by others, how to use the branding process as an upsell for your projects, and how industry-specific branding techniques can improve template sales. Add another tool to your set and let the art of branding give you a win-win power boost to you and your customers’ cash flow.

Let’s talk about everything you can integrate and automate between your WordPress website & Facebook! This session covers everything from simply sharing a new blog post to your Facebook page – to keeping evergreen content in the social media funnel – all the way to showing a specific Facebook ad to a previous visitor to your website.